For those living near the coast, the sun-filled days of summer also bring the looming fear of hurricanes. Hurricane season, running from June 1 to November 30 each year, often brings massive storms that cause billions of dollars in damage. After disasters like Hurricane Ian, which struck Florida and parts of the Carolinas in 2019, the chaos of evacuation, damage, and flooding can lead to pets becoming displaced. The American Society for the Prevention of Cruelty to Animals (ASPCA) reported that in the weeks following Hurricane Ian, they assisted over 2,800 displaced animals in the Ft. Myers, FL, area alone.[1]
Given the frequency of natural disasters like hurricanes, tornadoes, and fires, one might assume there is a comprehensive system for identifying displaced pets and reuniting them with their owners. Unfortunately, until now, there has not been a nationwide catalog and tracking system dedicated to this cause.
Syneroid Technologies (Syneroid) is addressing this critical gap with its GPC Smart system, the nation’s first wireless communication platform dedicated to pets and public safety for use by first responders and other entities responsible for managing displaced pets. GPC Smart is bringing public safety a much-needed technology upgrade to help them connect to the critical information they need in every emergency.
The Pets Evacuation and Transportation Standards (PETS) Act of 2006 requires state and local emergency preparedness plans to incorporate strategies for the evacuation, transportation, and sheltering of pets and service animals during disasters.
Here’s how GPC Smart is changing the game for pet tracking and identification and helping cities meet regulations regarding the Pets Act:
- Accurate Identification – Lost pets wearing GPC Smart tags can be quickly identified by tapping the NFC or scanning the QR code to retrieve their profile information using a smartphone. No special equipment is necessary, making it accessible for all first responders.
- Comprehensive Profiles – The pet’s profile contains vital information, including owner and emergency contacts, vaccination records, photographs, and more, ensuring that first responders have everything they need to safely reunite pets with their owners.
- Efficient Management – Simplify the process of managing large numbers of animals in shelters and during evacuations.
- Nationwide Tracking – GPC Smart helps streamline the process of reuniting pets with their owners by logging unaccompanied animals into a nationwide database. This system works across all jurisdictions and connects multiple systems into one shared platform, ensuring seamless tracking and recovery.
- Enhanced Reunification – Speed up the reunification process by providing accurate information on each pet’s identity and status when their tags are scanned.
While Syneroid’s technology is gaining traction among pet owners and first responders, there is still much potential to be tapped into fully utilizing this technology to ensure that displaced pets are swiftly and safely returned to their owners. By partnering with TSG Advisors – Public Safety team (TSG Advisors), Syneroid is developing a comprehensive go-to-market strategy to realize this vision and bring this critical technology to more communities across the nation.
At TSG Advisors, all of our projects start with discovery. We assessed Syneroid’s strengths, opportunities, and threats that could impede market success using internal data and industry trends.
From there, we move into strategic development of the go-to-market plan. We’ll assess Syneroid’s total addressable market, create an ideal customer profile, develop unit economics, and more. This builds into a clear market positioning strategy with a customer value roadmap and projected return on investment (ROI).
TSG Advisors brings decades of experience across the public safety spectrum, including first responder communication, next-generation technologies, cybersecurity, and more. We leverage our deep experience and expertise to help companies like Syneroid navigate the public safety landscape and successfully launch their technologies in the market.
Follow us on LinkedIn to stay tuned for more information about Syneroid’s success!
[1] https://www.aspca.org/about-us/press-releases/aspca-assists-more-2800-animals-impacted-hurricane-ian-and-provides-grant